I like to refer to these images when I am asked about summertime make up: fresh and bronzed. Using bronzer to contour the cheekbones and highlighter to emphasize a natural glow is such an easy way to provide a tanned look without the actual tan. Pairing this with a soft lip and a smokier eye can definitely make your images pop.
This bride had mentioned via email how she was a little unsure of how she wanted to look, so I mentioned sending along some images for inspiration. I frequently give brides "homework" before our sessions. Having a visual in mind, even if one isn't big into make up, can make a big difference in communicating what you have in mind.
*all images courtesy of Scarlet O'Neill.